NICE TO MEET YOU
I’m Sónia, a product design leader and designer at heart ❤️
I build trustworthy fintech experiences that move the needle. I mentor as a player-coach, and act as the glue between product, engineering, and design.
I’m Sónia, UX & Product Design Leader.
Designer at heart. I help tech companies build their design team to improve product UX and drive revenue. 🚀
Currently, Principal Product Designer at Uphold. I’m a product leader with a designer’s ❤️ known for inspiring design teams and shaping business strategy through the power of design. I bridge the gap between user needs, business goals, and technical realities, delivering products that delight users, drive results, and are built on strong partnerships.
I have been shaping digital products globally across the EU, UK and US. I have already led 20+ successful products for brands like OutSystems, Uphold, Blip/Betfair, Paybase, Net-a-Porter, Namecheap, Concentrix, Ernst & Young (EY), the UN World Food Programme (WFP), and Prozis, creating frictionless B2B, SaaS, and B2C experiences.
Seasoned UX & Product Design Leader for B2B, SaaS, and B2C tech organisations in Portugal 🇵🇹 and UK 🇬🇧. Proven track record in building and leading high-performing teams for 6 years, to create user-centric products that meet business goals. I ensure timely delivery and high-quality execution through collaborative methods while nurturing a dynamic design culture. I have extensive experience establishing and scaling design practices, working with teams ranging from 8 to 80 members.
HIRED AND TRUSTED BY
LATEST WORK EXPERIENCES
cUX Manager, Design Operations at OutSystems
Product Design Manager, Design System at Namecheap
Head of User Experience at Prozis
Senior Product Designer at Net-a-Porter
Lead Product Designer at Paybase
Product Design Tutor at EDIT. - Disruptive Digital Education
Designer since 2004, you can see all my work experience on my 👉 LinkedIn profile
LATEST EXPERIENCES
UX Manager, Operations at Outsystems
Product Design Manager, Design System at Namecheap
Head of User Experience at Prozis
Senior Product Designer at Net-a-Porter
Lead Product Designer at Paybase
Tutor at EDIT. - Disruptive Digital Education
Organiser at Product Design Club Meetup
Mentor at The New Digital School
Member of Design Leadership Forum by Invision
COMMUNITY & MENTORSHIP
Vice-President at UXPA Portugal
Mentor at ADPList
Director of Education at UXPA PortugalFounder at Product Design Club Meetup
Mentor at The New Digital School
Member of Design Leadership Forum by Invision
COMMUNITY & MENTORSHIP
Mentor at ADPList
Director of Education at UXPA Portugal
Founder at Product Design Club Meetup
Mentor at The New Digital School
Member of Design Leadership Forum by Invision
SPEAKER GIGS
~ Cultivating Design Culture and Collaboration Through Communities of Practice at Layers 2024, a Friends of Figma Conference; Ladies that UX Porto
~ Designing a Design Culture at Typeof Conf 2019
DesignOps: Effective design at scale at several events: Sketch and Design Porto, Lisbon UX, Porto UX, Geek Girls, Viana Tech, Blip.
~ How to get hired as Product Designer Round Table at Product Design Club
~ Product Design at Legendary
~ Design Sprints at Net-a-Porter
What people say about me
"Sónia is a highly driven person, she keeps her eye on the ball at all times thus ensuring the timely delivery of her work with very high quality. (...) I’d highly recommend Sónia any day of the year and for any project!"
Sílvia Rocha, VP of Engineering at Outsystems
(...) One of her best qualities is being able to bring people together, energising them, and making them feel part of a team with a common goal to achieve. During my time managing her, she was always resourceful, willing to help, and eager to challenge herself. I would gladly recommend her.
(...) Sónia assumed a leadership role in Prozis, inspiring and motivating her colleagues. Result-driven experienced, and efficient team player. Deliver results and move on. That's Sónia's way. Sónia will find a way to weather any storm with a smile. Definitely worth recommending.
Elizabeth (Iza) Pereira, Manager of Product Design at Kelvin Inc.
TOP ACHIEVEMENTS
At OutSystems, led UX Operations for an 80-person design and research team, overseeing the Design System and Research Ops 8-person teams.
Launched a powerful design system to expedite the new SaaS platform and the most recent AI experience. Supported a research program that engaged 700 users over 3 years.
Established 4 Communities of Practice — Product Design, UX/UI Design, Content Design, and UX Research — to nurture and elevate the design culture within the broader UX team.
Established the UX Design Practice at Prozis by building and leading an 8-person distributed product design team. Launched 4 innovative B2B and B2C products and revamped the flagship e-commerce product.
As a hands-on leader, led and designed the revamp of the e-commerce product, including rebranding, redesigning, and an engineering rebuild. This new immersive experience successfully repositioned the brand, significantly boosting customer engagement and business revenue.
Contributed to the relaunch of e-commerce experiences for Net-a-Porter, Mr. Porter, and The Outnet, reinforcing the brand's position as a global luxury retail leader.
Contributed to a multi-brand unified design system to streamline design and development across multiple brands.
MY PRINCIPLES
PRINCIPLES
Authenticity
Collaboration
People first
Design Thinking
Authenticity
Collaboration
People first
Design Thinking
Made with 
by Sónia Gomes @2024
Get in touch! 
+351 917 373 380 
hello@soniagomes.me
Get in touch! +351 917 373 380 hello@soniagomes.me